“In the 90’s, as consumers became more health conscious and as low-fat products were being introduced, two Long Island-based brothers and entrepreneurs noticed that there were no low-fat peanut butters available.
Over the next decade, the brothers experimented with different ingredients until they came up with the perfect product that provided shelf stability and did not require refrigeration prior to opening. The result is Better ‘n Peanut Butter®, a patented peanut spread made with real peanuts and pasteurized for safety.
Better ‘n Peanut Butter® is primarily targeted to weight-conscious adults and sold in specialty food stores and food chains like ShopRite in the Northeast and Ingles in the Southeast, as well as online at retailers like Amazon, Walmart and natural specialty sites like Vitacost and Lucky Vitamin.
Better ‘n Peanut Butter® is produced by Wonder Natural Foods Corporation, headquartered in Southampton, New York. In addition to Better ‘n Peanut Butter®, the Company also markets Peanut Wonder Natural Peanut Butter Powder® and Thai Wonder Satay Sauces®.
Wonder Natural Foods Corporation was sold in 2018, but it remains a small family owned business true to its “entrepreneurial roots”.